Celebrity chef and brunette beauty, Giada De Laurentiis is partnering with Clairol Natural Instincts as their new celebrity ambassador. The Food Network chef, cookbook author and lifestyle expert will show off her healthy looking, radiant hair colour in the brand's newest campaign supporting the full line of at-home hair colour products beginning in July 2012.

"When Natural Instincts approached me about this partnership, I was so excited. While food is certainly my first love, I am a beauty girl at heart", said De Laurentiis. "This is the first time I've used an at-home product and I was so impressed with how easy it was to use and how beautiful the colour looked – perfect for a busy mom like me."

Giada's commitment to finding the perfect balance between indulgence on one hand, and less guilt on the other is a great fit for Natural Instincts. Clairol Color Director, Marie Robinson, helped De Laurentiis choose Natural Instincts in Light Golden Brown (Toasted Almond, shade #12) to bring out her natural golden tones and create a healthy-looking, radiant colour result.

Available in 32 shades